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[PRESS RELEASE] All new Flux and Flux Mips trail helmet

FOX RACING ANNOUNCES ALL NEW FLUX AND FLUX MIPS© TRAIL HELMET
THE ORIGINAL MOUNTAIN BIKE TRAIL HELMET REDESIGNED FOR A NEW GENERATION

February 8th, 2018 – Barcelona.

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Fox Racing announces a completely new version of the legendary Flux helmet. Widely recognized as the original Mountain Bike Trail helmet, the Flux was originally released over a decade ago and quickly became a staple on trails all over the world. The helmet was the number one selling Mountain Bike product for Fox and helped position the brand as a leader in the very competitive trail riding category. The new version keeps the spirit of the original helmet alive while modernizing and maximizing the performance level of the helmet with many key revisions.

FluxIntro

“Our goal with the redesign of the Flux was to maintain the original feel of the helmet which made it such a success in the sport. It was recognized and reviewed as one of the most comfortable helmets in the market while adding the coverage aggressive trail riders demanded. We have taken those qualities and improved in nearly every area of performance with the new version, while also taking the design in a striking new direction which was directly influenced by our top selling Proframe full face trail helmet.”Dave Ahumada Fox MTB Global Marketing Manager.

 

Every detail of the new Flux helmet has been redesigned to focus on the needs of the aggressive trail rider. We have incorporated the feedback provided by our elite team riders and consumers into the design with updated features such as:

300 Degree retention system provides nearly a full wrap around the head providing a premium level of fit and comfort.
Our proven VARIZORB ™ multi density EPS liner helps with linear impacts by spreading the force of the blow across a wider surface area.
Adjustable visor allows for easy on bike adjustment for an individualized setting.
An internal cage built in to the EPS liner provides additional strength to the overall structure of the helmet.

MipsProtection
A MIPS (Multi-directional Impact Protection System) version is available with additional performance and comfort features.
Designed and developed over a 2-year period by the same team who created the iconic Proframe helmet, the Flux and Flux MIPS have been through rigorous testing on trails all over the world. The helmets will be available at finer bike shops around the world on February 7, 2018.

The all new Fox FLUXSame Name, More Game.

FluxHelmets

ABOUT FOX
 
For over 4 decades, Fox Racing has been the global leader in motocross and mountain biking gear and apparel. Fox outfits the world’s best competitive action sport athletes and enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit. The company is based in Irvine, California, with offices, retail stores, and an international roster of sponsored athletes, located around the world.

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