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Cesar Rojo

Catching up with UNNO Founder Cesar Rojo

Recently I had a pleasure to talk to Cesar Rojo, one of the best known figures in mountain bike design. We talked about many things; what goes into making of carbon bicycle frames: the technology, the testing, the Asia vs Europe and USA, also the issue of environmental impact of bicycle production that recently became a hot subject after a series of controversial articles on Pinkbike.com. Then we had a short chat about bicycle standards and how does that affect smaller manufacturers.


Cesar has been designing bikes for many companies like Mondraker and Intense, currently working on an own project UNNO bikes, possibly, the pinnacle of mountain bike design, at least in terms of technology and materials used. He made a rather big impact on the bike world. Although he may not be the first to make a super long bike, he certainly opened the Pandora’s Box and brought the trend to the public with Mondrakers Summum and Foxy XR which seem to have played a big role in inspiring another iconic figure: Chris Porter behind Nicolai Geometron.


Cesar works at CERO the high tech environment with over 50 designers, engineers and product designers working for a few industries including automotive and motorcycles, and that includes some high end brands so calling an UNNO bike a McLaren or Koenigsegg of the bike world is well justified. He is also an accomplished downhill racer who’s been racing World Cup and won the title of World Champion in DH Masters category, on the prototype of his Unno downhill bike.


You can listen to our chat here:

http://unno.com/Unno at instagram: